Competitor Research

Market research can provide your business with a complete understanding of its market, clients, customers and competitors, and can help your company establish a strong position within the industry. Its value is to increase your competitive advantage, increase your market share and reduce your costs and time to market.


The aim of Black Grace’s market research and competition studies is to provide appropriate, accurate and current information that provides a reference point for making wise business and marketing decisions.


Key activities

- Define the terms of reference together, including fields of interest and interviewees

- Prepare questionnaires

- Collect data. Depending on the nature of the work and the agreement with the client, we will manage the processes involved with visiting enterprises, conducting telephone or personal interviews, or use other means to secure information

- Process and analyse the results of the interviews and questionnaires

- Comments and evaluation by Black Grace to provide a thorough overview of the market situation


Practical end-results

- Identify and prioritise market opportunities

- Create credible business plans and strategies

- Benchmark your company versus the competition

- Obtain future product requirements

- Target the right customer

- Minimise risk

- Gain leverage in pricing negotiations


The conclusions, comments and recommendations will then provide your business with a practical tool for revising the corporate and/or marketing strategy.