Reputation

Your business reputation is the one priceless asset you can’t insure. Yet losing it could cost you everything or put you back years.

How do you get a good business reputation overnight? You can’t and all the more reason to protect it. It means much more than just good publicity even though that helps.

In an era of unprecedented news media, regulatory and public focus on business ethics this is a critical problem facing the private sector from corporations down to a mum and dad business. Hardly a day goes by that investigative media is not uncovering for all to see the tardy or totally unethical practices of a business that acts greedily against the public interest.

It gets harder, however, even for very ethical business operations not to be severely damaged by the unethical behaviour of those beyond the company’s control through the massive participation of everyday people posting on the internet through social websites such as Facebook and messaging sites such as Twitter. It’s an old saying that bad news travels fast.

Many companies spend a small fortune on public liability insurance, fire, burglary and theft insurance, sickness and accident insurance, professional indemnity insurance, loss of key employees, intellectual property, trademark infringement insurances and the like but it seems, not one cent on reputation insurance.

It can take your business years to develop a great reputation only to see it damaged in just a month, a week, a day, an hour or even just minutes. It can occur through a multitude of possibilities even a simple misunderstanding and the damage is done.

Reputation is not simply goodwill, company image or branding although it embodies elements all three. A company may have various brands and various images but reputation stands uppermost as the essence of the company’s integrity. Because we build and enhance reputations, and we protect them, we can help you. Want to know more? Just call us in to help you out.