Media Training

The news media is arguably the most powerful force surrounding business regardless of size and scope.

It’s impossible not to be confronted with the media’s power in its purpose as ‘public policeman’ and influential opinion former. That said, most people in business fear the power of the media rather than find out how to harness its power so they can more successfully profit from credible PR.

Relatively few people in business really understand how the media works and how to harness knowledge about this all consuming often loathed force. Business owners and managers tend to live in fear of its often intrusive and investigative nature. They crave for good publicity and spend huge amounts at times hiring consultants that in many cases have never worked in the news media or at high level there.

We’ll show you how. Backed by a near lifetime in news media our corporate communications director Brian Harrower will guide you through the maze and you’ll be amazed at how it can help your bottom line because knowledge is power. In Victoria, NSW and Queensland he’s been an Editor, Managing Editor and Chief of Staff of substantial newspapers, a chief reporter and has covered every facet of news reporting so he knows the time demands and attitudes of today’s journalists.

Let us knock down the top 10 myths about public relations and:

* We’ll ‘walk’ you through the newsrooms of local television, newspaper and radio stations;

* Let you know how news editors and journalists think and how to appeal to their instincts;

* Take you through the top 10 things NOT to do if you want publicity;

* Show you how to write an effective news release and media alerts;

* How to get the media interested in your story before you make the classic mistake;

* How to plan and mount a successful PR campaign;

* That’s just a small sample! There’s much more to gain by calling us in to help you out.