Public Relations

Public relations is a form of communication primarily directed towards gaining public understanding, acceptance and goodwill for your business.

Black Grace Marketing & Communications can plan, manage and sustain your external communications and ongoing activities to create and maintain a positive image, thereby improving public perceptions, lead generation and retention and overall profits.

Specific services BGMC can help your business with include;

• Liaison with the client in relation to professional public relations counsel

• The development of a media kit, including– backgrounders, biographies, industry statistics

• The pitching of stories and interviews with journalists

• Phone calls, advice and discussions regarding PR program objectives and opportunities

• The monitoring of editorial features

• A continuing program of relationship building with journalists

• Media familiarisations and briefings

• The monitoring of opportunities and the creation of material where required

• The evaluation and refinement of the ongoing program